Privacy Policy

Privacy Policy

Date: March, 2023

College Rover, LLC ("College Rover" "we," "our," or "us") is committed to safeguarding and handling your Personal Information in a responsible and secure manner.

This Privacy Policy describes how we process your Personal Information (as defined in Section 1 below) as you use our website located at (the "Website"), and any services, tools, technology, products, features, events, and mobile apps (together, the "Services") provided, operated or owned by College Rover. When we collect, access, use or do anything with your Personal Information, we are "processing" your Personal Information.

This Privacy Policy is also incorporated by reference into our User Agreement. By accepting the User Agreement, you agree with our privacy practices as described in this Policy. If you do not agree with this Privacy Policy, please do not access or use our Services.

We may modify this Privacy Policy at any time, without prior notice, and changes may apply to any Personal Information we already hold about you, as well as any new Personal Information collected after the Privacy Policy is modified. If we make changes to the Privacy Policy, we will notify you by revising the date at the top of this Privacy Policy. We will provide you with advanced notice if we make any material changes to how we collect, use or disclose your Personal Information or that impact your rights under this Privacy Policy. If you continue to access or use our Services after receiving the notice of changes, you acknowledge your acceptance of the updated Privacy Policy.

In addition, we may provide you with real time disclosures or additional information about the Personal Information handling practices of specific parts of our Services. Such notices may supplement this Privacy Policy or provide you with additional choices about how we process your Personal Information.

Section 1 - Information We Collect Through Your Use of the Services

"Personal Information" is any information that identifies you or makes you identifiable. We collect different types of Personal Information when you're accessing or using our Services, including:

  1. Information you provide to us. In connection with the Services, we may ask you to provide these categories of Personal Information:
    • Account Information: Information you provide about yourself to access our Services, including name, email address, phone number, mailing address, and password, so that we may communicate with you and provide you with the Services.
    • Payment Information: If and when you make an order through our Services (such as to purchase access to the "Compare" function, a subscription, or purchasing merchandise), you will need to provide us with a payment card, including billing information such as your billing address, phone number, and name on the payment card. A third-party service provider stores and processes this information securely and only for purposes of marking an order through our Services.
    • Voluntary Information: Information you provide to us voluntarily by completing web forms, posting Reviews (as defined in the User Agreement), participating in polls, or contributing to blogs, forums, postings, contacting customer service, and other mediums constitutes Voluntary Information.
  2. Usage Information automatically collected. When you use the Services online or through our mobile app, we automatically collect information about the Services you use and how you use them ("Usage Information"), as described below.
    • Service Data: We collect information about your interactions with the Services, such as the pages or other content you view, and other actions you perform while using the Services.
    • Log Data: We automatically collect log information when you use the Services. This might include your IP address, access times, hardware and software information, device information, device event information (e.g., crashes, unsuccessful logins, browser type), the web pages you viewed or engaged with before or after using the Services, and other relevant information. We collect and monitor this data in order to keep track of the security and privacy of your Account and to improve the Services.
    • Cookies and Similar Tracking Technologies: We may use various tracking technologies to collect and store information about your use of our Services. We use these technologies to help ensure that you receive a personalized experience, to provide you with certain functions on our Services, to keep your Account safe, and to improve and optimize our Services. See Section 9 below for more information.

Section 2 – How We Use Your Information

We use your Personal Information for various purposes, including:

  1. To Provide Our Services. When you access or use our Services, we process certain Personal Information about you to be able to provide you with our Services. Some examples of how we process your Personal Information in our Services include, but are not limited to:
    • a. To allow you to view and use the Services,
    • b. To pay for the Services, and
    • c. To analyze your use of the Services.
      We cannot provide you with our Services without such processing of your Personal Information.
  2. To Communicate with You. When you create an Account for our Services, you will receive Service-related communications. Our Service-related communications are transactional messages about your Account, billing information, your attendance, surveys, support, customer service, discounts you've earned, Privacy Policy changes, or other Service-related notifications. However, service-related communications are necessary for us to continue to provide our Services to you.
    • a. Marketing Communications. We may also use your Personal Information for marketing, promotional, or sweepstakes related communications and initiatives. You can manage your email preferences and opt out of certain communications by emailing us at
  3. To Enforce our Terms, Agreements, or Policies. To maintain a safe, secure, and trusted environment for you when you use the Services, we use your Personal Information to make sure our User Agreement, policies, and agreements with you and any third parties are enforced. We may, at any time, actively monitor, investigate, prevent, and mitigate any suspected or actual prohibited activities on our Services. We are required to process your Personal Information for this purpose to provide our Services.
  4. For Research and Analytics. We want to ensure our Services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process your Personal Information to improve, optimize, or expand our Services or features of our Services. We do so by processing information about your use of the Services, any information you provide to us, and by measuring, tracking, and analyzing trends and usage in connection to your use of our Services. We take additional security measures when processing your Personal Information for such purposes, such as by de-identifying your Personal Information and limiting access to your Personal Information. Without processing your information for such purposes, we may not be able to ensure your continued satisfaction when using our Services.
  5. To Comply with Applicable Laws. We may be required to process your Personal Information under certain laws and regulations, such as tax laws. We will also provide any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with any legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that we may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the User Agreement and other agreements or policies; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of College Rover, its employees, its users, its clients, and the public. We cannot provide the Services to you without such processing.

Section 3 – How We Share Your Information

We may share your Personal Information as follows:

  1. Third-Party Service Providers. We may use third parties to perform certain services on our behalf in connection with the Services such as:
    • to process and store data, including your Personal Information;
    • to track, analyze, and modify our Services;
    • for marketing, advertising, and distribution;
    • to assist us in providing you with customer support; and
    • to support our IT and security efforts.
    • Google Analytics. Google Analytics is one of our analytics service providers. Learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings. To opt out of Google Analytics entirely please use this link.

      The third parties we work with do not have permission to use the Personal Information we share with them beyond what is necessary to assist us. We execute agreements with third parties to ensure they use adequate safeguards when processing your Personal Information in accordance with this Privacy Policy.

      However, certain third-party service providers, such as payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

      For these providers, we recommend that you read their privacy policies so you can understand the manner in which your Personal Information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. If you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
  2. Between College Rover affiliated companies. Since College Rover is a global business operating in different countries, we may transfer Personal Information between College Rover, its affiliates, offices, departments, and across national borders for the purposes of international administration and operations.
  3. Merger, Bankruptcy, or Corporate Reorganization. We may disclose and transfer your Personal Information to a subsequent owner, co-owner, or operator of College Rover or the Services, or in connection with a merger, consolidation, restructuring, the sale of substantially all of our equity and/or assets (i.e., a bankruptcy proceeding), or other corporate change. We will notify you with any choices you may have regarding your Personal Information when we are engaged in a merger, bankruptcy, or corporate reorganization.
  4. Legal Obligations and Safety. We may share your Personal Information if it is reasonably necessary or desirable to:
    • Comply with a valid legal process (e.g., subpoenas, warrants, court orders, etc.);
    • Comply with requests or investigations by public authorities;
    • Comply with applicable laws or regulations;
    • Enforce or apply the College Rover policies or policies of our affiliates or business partners;
    • Protect the security or integrity of the Services; or
    • Protect the rights, property, or safety of College Rover, our employees or users, partners and affiliates, or other persons.
  5. For any other Purpose, with Your Consent. We may share your Personal Information on your behalf or at your request. We will only do so with your specific consent. If you provide your consent to share your Personal Information, you may withdraw your consent at any time. Withdrawing your consent will not undo or reverse the lawfulness of any previous processing, and in some cases Personal Information may not be retrieved once shared. Contact us at if you would like to withdraw your consent.

Section 4 – Your Choices

  1. Your Account. You may access your College Rover Account Information by going to the "Account" page. You can edit your Account Information as necessary, such as your email address, name, phone number, and more. When you update your Account information, we may keep a copy of your previous Account details for our records and to prevent fraud or other activities that violate our User Agreement, policies and other agreements. However, if you do not provide us with some of your Personal Information, such as your name or email, we will no longer be able to provide you with access to our Services.
  2. Self-Reported and Voluntary Information. You may choose not to provide us with some of your Personal Information. For example, you are not required to complete any survey we send to you.
  3. Communication Preferences. If you do not want to receive marketing emails from us, please adjust your communication preferences or click the unsubscribe link within the email you received from us. You will not be able to unsubscribe from Service-related communications as they are necessary for us to continue offering you the Services.
  4. Account Closure. AAt any time, you can close your Account. Please note that College Rover's account closure is subject to limitations, including any applicable legal retention requirements.

Section 5 – Third-Party Services

You may find links to other websites, third party applications, and widgets on our Services that we do not own or control, such as college and university websites, college ranking websites, or other content. When you click on links in our Services, they may direct you away from our Website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy statements. Once you leave our Website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our User Agreement.

Section 6 – Security

To protect your Personal Information, we take reasonable precautions and follow industry standard practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

You should be aware that, unfortunately, no system can be 100% secure. There will always be a risk that your Personal Information gets compromised. We also depend on you to keep your Account information secure by keeping your password confidential and taking precautions to keep others from accessing your Account. Please notify us immediately at if you become aware of any unauthorized access to or use of your Account.

Section 7 – Children's Privacy

By using this Website, you represent that you are at least the age of majority in your jurisdiction of residence, or that you are the age of majority in your jurisdiction of residence and you have given us your consent to allow any of your minor dependents to use this Website. This Website is not intended for children under the age of 13. Please contact us if you believe we have collected Personal Information about a child under the age of 13 without consent from his or her parent or guardian so we can take action to prevent such access and to delete that Personal Information from our Services.

Section 8 – Retention

We generally retain your Personal Information as long as necessary to fulfill the purposes of collection or to comply with applicable law. Otherwise we will try to delete your Personal Information upon your request or when we no longer need it for the purposes it was originally collected. We will not delete any Personal Information that also relates to other individuals, unless such other individuals also wish to delete their Personal Information at the same time.

Section 9 – Cookies and Other Tracking Technology

We use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, "Cookies") to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data–usually text files–placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support "Do Not Track" requests sent from a browser at this time.

We use the following types of Cookies:

  • Required Cookies. Required Cookies are Cookies that are required for providing you with features or services that you have requested. For example, certain Required Cookies enable you to log into secure areas of our Services. Disabling these Required Cookies may make certain features and services unavailable.
  • Functional Cookies. Functional Cookies are Cookies that are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Functional Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services.

    Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services' content for those who engage with our advertising.
  • Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below

    We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors ("Interest-Based Ads"). Information for Interest-Based Ads (including Personal Information) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users' activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a "web beacon") from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their website.

    To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit or

You can decide whether or not to accept Cookies through your internet browser's settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our Website and some of the Services and functionalities may not work.

To explore what Cookie settings are available to you, look in the "preferences" or "options" section of your browser's menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit

Section 10 - Notice to Individuals in the State of California

Marketing. California law permits California residents to ask College Rover for a notice that identifies the categories of Personal Information that we share with our affiliates and/or third parties for marketing purposes, and that provides contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to us at the address provided under the "Questions & Contact Information" section.

Do Not Track Signals. Currently, we do not monitor or take any action with respect to Do Not Track signals or other mechanisms, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.

Section 11 – Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. If we make material changes to this Privacy Policy, we will notify you on this Privacy Policy that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Questions & Contact Information

If you would like to delete your Account, register a complaint, or simply want more information please contact us at or by mail at:

College Rover, LLC
Customer Relations Team
272 Court Ave
Memphis, TN 38103

Telephone: 901-585-7210

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